Many people have certain expectations about the Jacksons and their future. Prince does not seem at all concerned about any of them. He’s a young man prepared to set his own course, one that honors his father but does not imitate him. In 2016, Prince launched King’s Son Productions: a company that envisions, produces, shoots, edits, and creates high quality visuals ranging from music videos and short films to feature-length films and beyond. King’s Son Productions lives up to its full-service promise by bringing projects from inception to fruition. It encompasses production,budgeting, casting, and more, literally functioning as a self-contained one-stop shop. In between completing his freshmen year at Loyola-Marymount, Prince built the company inspired by a lifelong love for movies and music videos ignited and fostered by his late father Michael.
At the heart of the company, its founder, Prince aims to enable creative people across art forms to realize their dreams. He focuses on linking like-minded individuals in an effort to foster the creation of timeless art across the spectrum. The ideology extends to students and professionals alike building on that undying spirit and urge to create. It’s as much about the dreams as it is the art for Prince.
“Automatic” for Omer “O-Bee” Bhatti marks the first of many productions on the horizon from King’s Son Productions and serves as the full-length production debut. The production was primarily filmed at Hayvenhurst. Rapper/singer Omer Bhatti plays super hero in the clip for his single “Automatic,” making its debut on Billboard. Shot in less than a week, the video, directed by Chris Perez and produced by Prince, was a collaborative artistic vision. Twenty years ago, Michael plucked found this Norwegian kid doing MJ imitations in Tunisia. Michael and Omer grew close and Omer is considered an older “sibling” to and by Michael’s children Prince, Paris and Blanket. Prince, who stars in the clip Automatic, says, “It’s inspired by the cinematic music videos that my dad made back in the day. It’s hard to describe what it was like working on this video. It didn’t feel like work, I was learning so much from all the crew members as well as having the good fortune to be working with close friends of mine.” He continues, “Working on this project felt like the beginning of a dream come true. I remember being on set and seeing the magnitude of the set and realizing, ‘Wow, we’re really doing this.’”
Support from family
And Prince signed his first act, the gorgeous matching sisters called the SCO Triplets and produced the music video “Rhythm of the world” while receiving support from family members: Taj directed the music video and served as director of photography and Jermaine lend his house, backyard and property in Calabasas to serve as the setting and scene for the music video shoot. More family members collaborated with Prince as he also worked with his cousin Autumn and her husband Narinder of SISU Entertainment on the production of a Yepzon freedom commercial.
Major (in) business
The vision for King’s Son Productions is to eventually tackle film, something Michael planned on pursuing more aggressively after This Is It. Prince has a working relationship with his father’s Estate and hopes to one day collaborate on a posthumous project through his company, though there are no current plans.
Despite pursuing a career in entertainment, Prince prefers to keep a low profile. While attending high school at the private Buckley School in Sherman Oaks, Prince dabbled in theater, taking acting classes, learning sound design, building sets and working as a stagehand, and when he enrolled at Loyola Marymount University majoring in film was the obvious choice, until he talked himself out of it: he decided to major in business. There was a brief flirtation with being in front of the camera. In 2013, Prince worked as a celebrity correspondent for Entertainment Tonight and made his acting debut with a cameo on the CW’s teen drama 90210, but he always wanted to be behind the scenes.
Prince is also an avid jujitsu student. His commitment to jujitsu is his preferred method of coping with the loss of his father and he’s even got the colorful logo of the jujitsu academy he attends inked on his back leg.
Heal Los Angeles
At Loyala Marymount University, Prince and a friend along with students launched the Heal Los Angeles organization. Heal Los Angeles’ mission is to strengthen and support children and families in need throughout the greater Los Angeles region by fighting child abuse, homelessness, and hunger. The team started to make a difference with the launch of a GoFundMe campaign for a Christmas Present Giveaway event they hosted at the LA Boys & Girls Club of the Los Angeles Harbor on December 15th. The event provided Christmas presents for over 175 club members who live in deep inner-city areas. Most of these club members are coming from low income homes and their families cannot afford to buy presents for Christmas. To find the heart and time to participate in a charity organization shows how much Prince is following in his father’s footsteps and how much he is a true King’s Son...
Follow the online accounts of Prince, King’s Son Productions and Heal Los Angeles to stay updated and to learn how you can help to make this world a better place.